Customer Thermometer helps professionals and businesses gather vital information from their customer base. The application decreases the amount of time needed to design, create and send out surveys. Users can build an email template, which looks somewhat like a thermometer. The user can choose who the email comes from. Users can also add a logo for their business and select which questions to ask. An area is reserved for the user to add their own text to the email. The user can further customize the look of the survey by choosing colors for header bars. The user adds their response options and selects icons from premade sets offered by Customer Thermometer. When the user receives the email, they only have to click on the icon that matches their response. Users can also edit their template, preview the template or send a test copy to their email address. Customer Thermometer allows users to create as many thermometers as they like. The user can return to an old thermometer any time they wish to send a survey again.
The concept behind Customer Thermometer was created because of a personal need felt by its founders. At the time, the founders operated B2B service businesses. With more than 100 customers, the group needed a better way to handle customers, starting with their customer satisfaction surveys. Rather than struggle with the task, Customer Thermometer was created.
CustomerThermometer.com simplifies the task of building and sending customer satisfaction surveys. The application is even more appealing in its layout and visual elements. Rather than build a watered down, unprofessional list of questions, users can create stylized, customized thermometers that match their company logo and say exactly what they want them to.
Customer Thermometer gives the user total control over the appearance of their thermometers. The user can add custom colors that match their logo (which can also be placed on the survey email). Space is provided so the user can send a thank you message or introduction along with the survey. The user then selects sets of icons that go with the responses offered to the email recipient. Each item is full of vibrant color with a very modern, professional design.
A new user register for a Customer Thermometer account by clicking either the red and black “Get Your Free Account” button near the center of the homepage or the green “Sign Up” link in the upper, right hand corner. The registration form asks for an email address (which will be the user’s login name) and password. The second portion includes radio buttons that allow the user to choose a different membership plan if they wish to do so. The bottom of the form includes a box which must be checked to confirm the user’s agreement to “act on all feedback” clients give them. An optional space is provided for coupon codes if the user has one.
Customer Thermometer offers users one free and three paid memberships to choose from. The free account allows the user to take up to five temperatures per month, use one login for unlimited users, access reports and analytics as well as the integrated red alert system. The Mini account costs less than $20 per month and includes up to 50 temperatures per month. The Basic account costs around $30 per month and includes up to 200 temperatures per month. The Plus plan costs just under $100 per month and upgrades to 1,000 temperatures per month.
CustomerThermometer.com is a valuable tool for any company who would like to send out customer surveys on a regular basis. The four account options allow users to find a plan that suits their budget and customer base. The application provides helpful reports so the user can gather information and make any necessary changes or upgrades to their service or product.